About 2 years ago, I learned about the Seattle Wholesale Growers Market in, you guessed it, Seattle. They are a cooperative wholesale flower market providing locally grown flowers to florists, designers and other businesses. The idea stuck with me. Why are flower farmers driving all over town delivering individual flower orders to all the same florists? Burning gas and time that would be better spent growing more flowers?
I know these are bold claims, but it is true - Flowers have been shown to reduce stress and depression, improve memory and even boost creativity. (Lots of scientific references are here.) Yet, the United States is low on the scale for every day flower purchases. We buy them for special occasions, but many feel like it is a "treat" to buy themselves flowers for no reason at all. When in reality, it is an incredibly simple and affordable way to reduce our daily stress levels and increase our happiness.